The Goodwill Ledger
Essays on AI, leadership, trust and the future of institutions.
In an age of accelerating intelligence, the most important question is not only what we can build, but what we can be trusted to lead.
This is a collection of essays on how leaders, organisations and societies can build trust, direct intelligence and create long-term institutional value.
The latest from the Ledger
Why AI Needs a Registry
Owned workflows, trusted agents, and the discovery layer sovereign AI will need.
In a previous essay, The Return of Owned Software, I argued that AI will not kill software. It will change what enterprises rent, what they own, and where the value goes. The simple version was this: generic software loses its pricing power, and strategic workflows become worth owning again.
Read the essay →More essays
- 04
The Return of Owned Software
AI will not kill software. It will change what enterprises rent, what workflows they own, and where the value goes.
- 03
Singapore and the Art of Creative Discipline
Bold at the strategic level. Boring at the tactical level. Relentless in learning.
- 02
Accountable Intelligence
What replaces span of control.
- 01
Goodwill Is a Strategic Asset
Why the most important entry on the balance sheet is the one nobody books.
Themes
Field notes
From Sugar to AI: How Mauritius Keeps Moving Up
I was in Copenhagen last week for TM Forum's DTW Ignite and gave a keynote on how Mauritius is using AI. I had the obvious material ready: myt Learn, the personal AI tutor for school kids; the AI Registry the country is setting up; the training numbers in the national budget.
L'Oréal: AI-Powered, Not Artificial
I was in Paris last week for the Orange Leaders Meeting. One of the sessions I did not expect to stay with me was a fireside conversation with the CEO of L'Oréal, who had come to talk about the transformation his company is going through.
What the Logo Means
Once the site was designed and built, I needed a mark for it. I did not just want a beautiful logo. I wanted a meaningful one.
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